Conway’s law tells us that organizations typically design systems that reproduce the org structure and siloes of the teams that created them. Obviously we don’t want to ship products that mirror our org charts, but what are the implications of Conway’s law for internal tools like content design systems?

Creating content design system components is like investing money. Each component you create generates value, and that value compounds as you create more.

The best content design systems aren't just collections of files. They're sustainable systems that have the potential to level up content design as a field.

When you’re creating content governance tools, try to think of what you’re doing as initiating a practice rather than completing a project.

Content designers talk a lot about “creating,” “writing,” and “designing” content when describing what they do, but not as much about “reusing,” “adapting,” “assembling,” “replicating,” or “reconfiguring” it. Why don’t we draw more from the language of design systems when talking about our craft?