When you’re building a content design system you might occasionally get stuck and not know where to focus next. There are so many components you could create and you likely have limited time to devote to the project. It can be difficult to know what to prioritize next.

The solution? Use questions from your colleagues as user data!

Conway’s law tells us that organizations typically design systems that reproduce the org structure and siloes of the teams that created them. Obviously we don’t want to ship products that mirror our org charts, but what are the implications of Conway’s law for internal tools like content design systems?

Creating content design system components is like investing money. Each component you create generates value, and that value compounds as you create more.

The best content design systems aren't just collections of files. They're sustainable systems that have the potential to level up content design as a field.

When you’re creating content governance tools, try to think of what you’re doing as initiating a practice rather than completing a project.